Content marketing.

Custom content that supports learner research, credibility, and enrolment goals.

GUIDE LEARNERS WITH CLARITY

Why education institutions need content marketing.

Prospective learners seek understanding, reassurance, and evidence that an institution can support their goals. Without a clear, customized content strategy, you may face:

High-interest traffic with low confidence or readiness.

Repetitive questions that strain admissions teams.

Inconsistent or generic messaging across platforms and programs.

Limited ability to support learners earlier in the journey.

CUSTOM CONTENT THAT RESONATES

What content marketing means at Noetic Marketer.

Content marketing is about helping educational institutions show up with substance, providing unique information that builds trust and supports decision-making. We help you use content marketing to:

Answer the real questions learners are asking.

Clarify distinct program value, pathways, and outcomes.

Support longer research and consideration cycles.

Reinforce institutional credibility and expertise.

WHAT WE OFFER

Our content marketing services.

As part of institutional brand building, our content marketing work includes:

Content strategy & planning

We develop content strategies aligned with learner journeys, program priorities, and enrolment goals.

Educational & informational content development

We create content that supports learner understanding across blogs, guides, landing pages, and other resources.

Program & pathway content

We support clear, compelling program-level content that reflects value and learner needs.

SEO-aligned content development

We ensure content is structured to support discoverability without sacrificing clarity or trust.

Content compliance & guidance

We provide frameworks that support consistency, quality, and long-term use across teams.

Recommended by educational institutions.

NEW All testimonials

“Noetic Markerter is an outstanding digital marketing company that goes above and beyond to meet their clients’ needs. Andres and his team know how to listen and adapt their marketing strategies to the audience we want to reach.

We collaborated with them to promote a new Master’s degree and a Graduate Diploma, and they did an incredible job writing the ads and landing pages in both English and French, effectively targeting the right audience, and assisting us in automating our follow-up process with leads.

Their efforts significantly helped us position our programs in the Ottawa/Gatineau region. I wholeheartedly recommend them, and we look forward to working with them for a second year.”

Michaël Seguin

Université Saint-Paul

“Noetic Marketer is an outstanding digital marketing agency, especially when it comes to managing Ads and campaigns. Their team is highly knowledgeable, always up to date with the latest trends, and consistently helps us generate high-quality leads.

They’re incredibly responsive, easy to work with, and always available to answer our questions with expert insight. Their strategic approach has made a real difference in our results.

I work at the Telfer School of Management, and we all love working with them! Noetic Marketer is a true partner in helping us grow our digital presence. Highly recommended for any organization looking to improve their lead generation game!”

Janelle Duguay

Telfer School of Management

“The School of Engineering Design & Teaching Innovation (SEDTI) at uOttawa are enjoying working with Noetic Marketer on our recruitment efforts for our online programs. Their expertise in tailored and targeted marketing has significantly boosted our reach.

Andres and Garrett are both detail-oriented and always available to assist. Their professionalism and dedication are outstanding. Keep up the great work!”

Mirane Assoweh

School of Engineering Design & Teaching Innovation (SEDTI), University of Ottawa

“Working with Noetic Marketing has been an amazing experience. Andres & Garrett exhibit professionalism and unwavering support at every turn. Their commitment to delivering top-notch customer service is consistently evident.”

Melesha Harvey

Alpha Career College

“I have a lot of experience working with this agency and it has always been positive. I retained their services for Northern Education Consultants and we were able to see amazing results immediately. The team is super knowledgable of the online marketing space and incredibly receptive to feedback.

I always recommend them to other business that want to do digital marketing and I will continue to do so! Andres and the team are amazing and I am eternally grateful for all their support.”

Sadé Holness

Northern Education Consultants

“It has been a pleasure working with the Noetic team. Andres’ professionalism and flexibility is off the charts. Noetic’s knowledge of the higher ed sector has been extremely helpful in getting us to our goals.”

Marcelle Kimberley

Faculty of Engineering, University of Ottawa

“If you are looking for a digital ad agency, Noetic is the place to go. Dedicated and result-driven team, always committed to their customer's success.”

Carla De Ciccio

Telfer School of Management

“The Noetic Marketer team was a huge help working on this campaign to drive leads into our Digital Marketing Certificate program. We worked together to develop a strong email drip campaign, where they showed great tactical knowledge, brand consistency, and a clear vision. The DMC has been a successful program year after year because of it!”

Emily Short

Digital Marketing Certificate Program